ELEVEN MARRIAGE
Brand Identity · Photography · Brand Consulting
A complete brand world for an online marriage therapy practice — from identity system and tagline development to photography, built from the ground up and carried consistently across every touchpoint.
Logo system (3 variations + icon) · Color palette · Typography system · Tagline development · Brand photography · Brand consultation & web collaboration
Eleven Marriage came to me needing more than a logo. They needed a brand that could hold its own in a crowded wellness space — one that felt aspirational without being precious, warm without being generic, and serious about marriage without looking like every other couples counselor on Instagram.
The "11" became the visual anchor — a bold, numeric symbol that carries the brand's core promise (beyond a perfect 10) without needing explanation. I developed a complete identity system including a three-variation logo suite, color palette, and typography pairing, then extended it into tagline development and photography, collaborating with a funnel specialist to ensure the brand system carried consistently into the web experience.
Controlling both the brand system and the photography meant the entire visual world could be built with a single point of view — nothing handed off, nothing lost in translation.
Brand system — logo variations, color palette, typography, and tagline development
This project is a good example of how a strong brand system gives every collaborator — developers, funnel builders, content creators — a clear visual language to work from.
direction
DELIVERABLES
