BRAND IDENTITY

LET’S BUILD SOMETHING

WORTH REMEMBERING

With 16+ years of creative experience, I bring strategic thinking and cohesive execution to every engagement — without the overhead of a large agency.

LOGO PACKAGE

You need a thoughtfully crafted logo that reflects the direction and identity of your business. You may already have established fonts, colors, and brand elements in place, or plan to develop those separately. Explore the details below.

  • A collaborative discovery session designed to uncover the foundation of your brand. Together, we’ll explore your vision, goals, audience, brand personality, positioning, and the experience you want people to have when interacting with your business.

    We’ll also identify what sets your brand apart, where opportunities exist, and how your visual direction can better align with the level you’re stepping into. This process creates the strategic clarity needed to build branding that feels intentional, cohesive, and genuinely connected to your audience.

  • The visual foundation of your brand identity, designed to reflect the personality, direction, and presence of your business. You’ll receive multiple initial design concepts to explore, refine, and develop into a final logo system that feels cohesive and aligned with your brand.

    Final deliverables include a complete set of logo variations and configurations for flexible use across print, web, packaging, social media, and marketing materials, including horizontal, vertical, full color, black, white, and simplified versions as needed.

  • Logo concepts will be presented within thoughtfully designed mockups, allowing you to see how your branding could appear across real-world applications such as packaging, signage, web, social media, and printed materials. This helps bring the visual direction to life and ensures the identity feels cohesive beyond the logo itself.

  • A concise brand guide outlining your primary logo variations and official color palette, providing a clear reference for maintaining visual consistency across your brand.

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IDENTITY PACKAGE

A strong foundation for businesses ready to establish a more cohesive and professional brand presence. This package is designed to create visual clarity and consistency across every touchpoint, from your website and social media to client materials, marketing assets, and beyond. Explore the details below to see what’s included.

  • A collaborative discovery session designed to uncover the foundation of your brand. Together, we’ll explore your vision, goals, audience, brand personality, positioning, and the experience you want people to have when interacting with your business.

    We’ll also identify what sets your brand apart, where opportunities exist, and how your visual direction can better align with the level you’re stepping into. This process creates the strategic clarity needed to build branding that feels intentional, cohesive, and genuinely connected to your audience.

  • The visual foundation of your brand identity, designed to reflect the personality, direction, and presence of your business. You’ll receive multiple initial design concepts to explore, refine, and develop into a final logo system that feels cohesive and aligned with your brand.

    Final deliverables include a complete set of logo variations and configurations for flexible use across print, web, packaging, social media, and marketing materials, including horizontal, vertical, full color, black, white, and simplified versions as needed.

  • Logo concepts will be presented within thoughtfully designed mockups, allowing you to see how your branding could appear across real-world applications such as packaging, signage, web, social media, and printed materials. This helps bring the visual direction to life and ensures the identity feels cohesive beyond the logo itself.

  • A concise brand guide outlining your primary logo variations and official color palette, providing a clear reference for maintaining visual consistency across your brand.

  • Strategic messaging and brand language designed to capture the essence of your business, including taglines, headlines, and key phrases that help communicate your brand with clarity, personality, and consistency.

  • A thoughtfully curated color palette that includes your primary brand color alongside complementary accent tones designed to reflect the personality and overall feel of your brand. Final color specifications are provided for consistent use across digital and print applications.

  • A curated typography system selected to complement your brand identity and communicate the right tone across every touchpoint. Font recommendations include hierarchy guidance and layout examples to help ensure your branding feels cohesive, polished, and visually consistent.

  • To create a more fully realized brand experience, we’ll develop supporting visual elements such as signature shapes, patterns, textures, iconography, illustration styles, and photography direction. These details help bring depth, personality, and consistency to your brand across every touchpoint.

  • Custom profile and banner graphics designed to align with your new brand identity, giving your social media presence a cohesive and polished look across platforms. Final files are sized and ready for immediate use online.

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CUSTOM PACKAGE

Additional brand assets and creative services can be added to your Identity Package to create a more tailored brand experience. Common additions include:

  • Custom-designed presentation templates that bring consistency and polish to proposals, pitch decks, keynote presentations, and internal communications.

  • Branded stationery designed to create a cohesive and professional impression across printed and digital business communications.

  • Thoughtfully designed marketing materials that communicate your services, offerings, or brand story with clarity, structure, and visual consistency.

  • Custom social media graphics and templates created to help your brand maintain a recognizable and cohesive presence across platforms.

  • Branded environmental and promotional signage designed to extend your visual identity into physical spaces with clarity and impact.

  • Custom-designed branded merchandise such as apparel, stickers, mugs, packaging, and promotional items that help bring your brand experience beyond the screen.

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BOOK A DESIGN DAY

this is for you if...

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You could probably create it yourself, but your time is better spent running your business than wrestling with design details.

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You want to avoid the process of sourcing freelancers, explaining your brand from scratch, and managing rounds of direction and revisions.

You need cohesive, professional design support from someone who already understands your brand and can execute efficiently.

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A workspace with a wooden desk holding a beige mug, a camera lens, a white wireless mouse, a closed laptop, and various books and magazines. In the background, a white computer monitor with an Apple logo is partially visible, mounted on a desk with a white wall and shelves with books and color charts.

Or simply put… you need it handled so you can move on to the next thing with confidence.

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ALREADY WORKED WITH US BUT NEED UPDATES OR MORE MATERIALS?

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How it works

01 — Plan Your Priorities

Create a wishlist of the design items you’d like to focus on, organized in order of priority. Once your list is submitted, we’ll review the scope together and schedule a planning call if needed.

02 — Reserve Your Date

Design Days are booked in advance to ensure dedicated creative time for your project. Payment is due at the time of booking to reserve your date(s).

03 — Prepare Your Materials

At least two business days before your scheduled Design Day, submit any necessary content and assets including copy, images, dimensions, brand files, or references. I’ll confirm everything has been received and aligned with your priority list before we begin.

04 — Design Day Execution

During your scheduled time, I’ll work through your priority list while sharing drafts and updates throughout the process. To keep momentum moving efficiently, you’ll need to be available for timely feedback via email, text, or Zoom.

If additional time is needed to complete remaining items, extra half-day or full-day sessions can be added as availability allows.

GREAT FITS FOR DESIGN DAYS

  • Business cards and branded stationery

  • Notecards, envelopes, and letterhead

  • Sales sheets, presentation decks, and lead magnets

  • Brochures and informational materials

  • Branded merchandise such as apparel, stickers, and promotional items

  • Product labels and packaging updates

  • Social media graphics, profile banners, and branded templates

  • Custom icons and supporting brand elements

  • Brand guideline refinements and updates

  • Creative recommendations for improving consistency, clarity, and overall brand alignment across existing materials

PROJECTS BETTER SUITED FOR OTHER PACKAGES

  • Full brand identity development

  • Company logo creation

  • Large-scale packaging systems

  • Extensive brand strategy or repositioning

These projects benefit from a more comprehensive branding process designed to allow space for research, creative exploration, refinement, and long-term brand direction. For these needs, a branding package or custom proposal is recommended.